"Le Parisien confronted the street with a riveted- and plated-steel facade in which a dialogue was established not only between the load-bearing elements and the non-load-bearing fenestration with its corrugated-steel sheet spandrels, but also between the primary and secondary systems of vertical support. The primary system carries the spandrels according to an evident Palladian order of A:B:A:B:A:B:A, while a secondary system picks up the arrises of the bay windows on the top floor and conducts these loads back to the paired columns at the ground. As recent commentators have remarked, the plastic quality of this structural system anticipates in some respects the gigantic megastructural works which have recently emerged from in America from the school of Mies van der Rohe."

— from Kenneth Frampton and Yukio Futagawa. Modern Architecture 1851-1945. p118.

Details

On the rue Reaumur.